The Sumflower Land Film & Photograph Festival is a collaborative design project by teams from Communication University of China, China Academy of Art, and Central Academy of Fine Arts. It aims to create a cultural tourism product centered around the Modern Farm Station in Zhijiang Village and its surounding agricultural land.

By engaging young artists and enthusiasts, the festival seeks to develop a space that harmonizes beautiful natural environments and cultural elements, is ecologically friendly, and aligns closely with the attributes of future rural communities.